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Tuesday, 05 April 2011 18:59

GA Tracking Code Improvements

Last year, Google Analytics launched asynchronous JavaScript tracking. This was a vast improvement over conventional JavaScript, since it reduced interference with other site scripting and allowed HTML pages to fully load even if the tracking code hasn’t yet loaded.


Today we’re announcing another ground-breaking web analytics feature: client side POST support. This new feature further improves the accuracy of Google Analytics, especially for sites with very long URLs and long event tracking parameters.


Traditionally, client-side tracking code beacons have been sent via HTTP GET requests, which are limited to 2048 bytes by some browsers and proxies. Requests sent to Analytics that exceeded this limit were dropped, and the data never reached Google Analytics. Starting with this release, requests longer than 2048 bytes will be sent via HTTP POST, which has no such limit. The tracking code will now support beacons up to 8192 bytes!


This feature requires no user configuration and has been pushed in the latest version of the JavaScript tracking code. With this new capability we hope to bring you even more innovative features in the coming months.

Wednesday, 16 February 2011 03:25

html5

The HTML5 era is already here, it just isn’t evenly distributed yet. Browsers vary in their levels of support for the emerging standard, and developers are pushing the envelope with hacks, experiments and proof-of-concept demos.

If you want to find out how well-equipped your browser is for the HTML5 future, just pay a visit HTML5test.com.

Monday, 07 February 2011 10:49

Microsoft has vehemently denied that its Bing search engine copies results from Google in order to give users the most accurate search experience.

"We do not copy results from competitors. Period. Full stop," wrote Yusuf Mehdi, senior VP for Microsoft's online services division, in a blog post last week.

Mehdi's post was in response to Google's allegation that Bing engineers monitor search traffic and results on the Google search engine and tweak their own rankings accordingly. But Mehdi said the accusation is hogwash.

"We have some of the best minds in the world at work on search quality and relevance, and for a competitor to accuse any one of these people of such activity is just insulting," said Mehdi.

The tiff began last week after the blog Search Engine Land published a story that quoted Google Fellow Amit Singhal, who said Google created a "honey pot" to catch Bing's alleged cheaters.

Google engineers manually inflated the rankings of certain pages for several highly obscure search terms. They claimed Bing's ranking of those pages also shot up shortly after they began their experiment—proving, they insisted, that Bing was copying Google search results.

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